Notice of Funds Available (RFP)
22PR7: Social Media
|Posted||Applications Due||Start Date||End Date||Amount||Match||Poverty Match||Council Staff|
|Nov 15, 2021||Feb 01, 2022||Jan 31, 2023||$35,000.00||$8,750.00||$0.00||Maria Pinkelton|
The purpose of this Notice of Funds Available (NoFA) is to create and schedule innovative and engaging social media content for our existing social media channels (Facebook, Twitter, Instagram, YouTube).
Schedule of Events
This Request for Proposals will be governed by the following schedule:
• NoFA Posted in DD Suite- October 15
• Wednesday, November 3, 2021 at 11:00 AM - 12:30 PM via Zoom
Meeting ID: 878 0787 4832, Passcode: 611589
• Deadline for written Questions – November 9
• Applications Due – November 15
• Staff Application Review - November 15- December 3
• Grants Selection Committee Review - December 6 – 31
• Board Approval – January 15
• Award Recipients Announced – January 17
• Contract Negotiations and Signed Contracts – January 17 – February 15
• Start Date/Work Begins – February 1, 2022
Restrictions on Communication
All questions about this NoFA must be submitted in the following format:
Citation of relevant section of the NoFA
Citation of relevant section of the NoFA
Questions must be directed in writing to the Operations & Contracts Director (OCD) Lisa Eaves at: firstname.lastname@example.org
Questions must include the company name and the referenced NoFA section.
From the issue date of this NoFA until a contractor is selected and the selection is announced, Applicants are not allowed to communicate for any reason with any State staff except through the OCD, or during the Applicants' conference, or as provided by existing work agreement(s). The State reserves the right to reject the proposal of any Applicant violating this provision. All questions concerning this NoFA must be submitted in writing by email to email@example.com. Only written questions will be accepted. No response other than written will be binding upon the State.
The DD Council
The Georgia Council on Developmental Disabilities (GCDD) is one of 56 entities of its type in the United States and territories that report to the U.S. Department of Health and Human Services and the Administration for Community Living. It is authorized under Public Law 106-402, the Developmental Disabilities Assistance and Bill of Rights Act Amendments of 2000.
The Georgia Council on Developmental Disabilities (GCDD) makes funds available to fulfill its mission in accordance with the American with Disabilities Act (ADA) and its Five-Year Strategic Plan (pdf file). Through its funding, GCDD works to increase the capacities and resources of public and private nonprofit entities and others to develop a comprehensive community system that responds to the choices, capabilities and needs of persons with developmental disabilities and their families. The purpose of GCDD grants is to expand best practices and contribute to system-wide changes that support the rights of people with developmental disabilities and their full inclusion as community members. Recipients of GCDD grants are expected to be ongoing partners bringing about change.
Our activities are governed by a 27-member board, appointed by the Governor and comprised of at least 60 percent individuals with developmental disabilities and family members. Other members include policymakers that represent various agencies and organizations having a vested interested in persons with developmental disabilities.
GCDD serves as an advocate for all persons with developmental disabilities. We are charged with creating systems change for people with developmental disabilities and their families by increasing opportunities for independence, inclusion, integration, productivity and self-determination. Activities include public policy research and analysis, reform, project demonstrations, education and training.
The GCDD is a state agency, attached to the Department of Behavioral Health and Developmental Disabilities (DBHDD) for administrative purposes.
Scope of Work- Request For Proposals
Through this Notice of Funds Available, the Georgia Council on Developmental Disabilities (GCDD) seeks an individual or organization to create and schedule innovative and engaging social media content for our existing social media channels (Facebook, Twitter, Instagram, YouTube) as well as propose additional social platforms where our messaging should be included.
GCDD's social media efforts support the organization’s goals as they pertain to Real Influence for people with disabilities and their family members. All aspects of the publication need to address the following outcomes:
a. Increase the availability of information to people with Intellectual and Developmental Disabilities, family members, advocates and others to become better systems change and self advocates.
b. Increase the availability of information about best practices to individuals with disabilities and their families.
c. Increase awareness of disability issues and concerns to the general public, decision-makers in the public and private sectors as well as the media.
d. Increase the opportunity to engage in conversation and connection on disability issues across digital platforms.
The social media content must be engaging, educational and promote public awareness and goodwill towards people with Intellectual and Developmental Disabilities in the general public. Ideally, they will increase the availability of information about "best practice" on issues and related information concerning people with disabilities and their family members. Information shared is intended to engage and inform people with intellectual and developmental disabilities and their families, professionals whose jobs directly impact people with I/DD, policy makers, and other stakeholders.
People First Language - part of the publication's stylebook. (http://www.gcdd.org/wp-content/uploads/2010/09/People_First_FULL_VERSION.pdf)
Inclusions of words that are considered defamatory or inflammatory are not permitted, and will be determined with the Council staff.
Text Based Information - must be as free of professional jargon and acronyms as possible for maximum clarity. Language must be grammatically and politically correct, and in line with People First Language. The Selected Applicant will work with the Public Relations Director to determine appropriate language for posts.
Photographs/Videos – All images used within GCDD social media should represent our value of promoting the diverse makeup of Georgians with intellectual and developmental disabilities. All video content must include accessibility tools (CART/ASL) so that all can understand messages.
Graphics – All additional image-based content (info graphics, logos) should be made accessible with the use of Alt-text per ADA & WCAG standards for accessibility.
Applicants should describe in detail how they will conform and address the content criteria set forth above.
The Successful Applicant will: (1) provide a robust social media program using Facebook, Twitter and Instagram posts (40 each per month) to the Information/Public Relations Director; (2) create actionable plans to both grow and maintain followers through all of GCDD’s social media platforms (Twitter, Facebook, Instagram, and YouTube) as well as seek new social media platform opportunities ; (3) provide key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs; (4) meet budget requirements with clear consistent invoicing methods; and (5) leave the digital audiences and the GCDD oversight staff with the overall impression that our social media campaigns are of excellent quality.
Application Submission & Evaluation
The Applicant must submit a complete application in DD Suite which includes a Project Outline, a Project Work Plan and a Project Budget.
Applications must be submitted online via https://www.ddsuite.org, prior to the published deadline. No hard copies will be accepted. Applicants must have or create a DD Suite user account and an organization account in order to submit an application. Go to https://www.ddsuite.org and click on "HELP TAB" for detailed instructions on creating DD Suite user and organization accounts. (See complete application process and Guide to DD Suite attached)
Additional Submission Requirements:
1)Upload of copy of the Federal W-9 (attached to this NoFA)
2) The Applicant should provide a resume which provides evidence of at least five (5) full consecutive years’ experience in social media strategy and content creation. Applicant should provide resumes with the qualifications of each staff who will be working on this project.
3) The Applicant will provide a list of all clients for whom similar services, as detailed in this NoFA, have been provided during the past three years. The list must include:
* dates of service
* name of contact person
* title of contact person
* phone number of contact personEach proposal should be prepared simply and economically, avoiding the use of elaborate promotional materials (unless materials have been requested) beyond those sufficient to provide a complete presentation. If supplemental materials are a necessary part of the proposal, the Applicant should reference these materials in the technical proposal, identifying the document(s) and citing the appropriate section and page(s) to be reviewed.
Any proposal received after the due date and time will not be evaluated.
The evaluation of proposals received on or before the due date and time will be conducted in the following phases. Any proposal received after the due date and time will not be evaluated.
The Operations & Contracts Director will screen each proposal. The screening will consist of:
(1) determining if the Applicant is eligible to receive Council funds including determining if the Applicant meets eligibility requirements and is registered to do business in Georgia;
(2) the budget is within the funding limits and includes the required match;
(3) the application is complete and all sections in DD Suite have responses; and,
(4) the required forms are attached.
DD Suite will issue an automatic reply acknowledging receipt of your proposal immediately after successful submission.
There will be no debriefing for applicants who are not selected. All applicants who respond to this NOFA will be notified of the outcome of their application (awarded, application modifications requested, or denied) by email through DD Suite.
The GCDD Chairperson will appoint a selection committee and may consider individuals other than Council member or advisory members. No one may evaluate proposals in which there is, or there is an appearance of, a conflict of interest. They will recuse themselves from all parts of the grant evaluation and award process.
The Selection Committee may meet twice within 30 days of proposal due date. Before the first meeting, staff will send proposals and the Solicitation Evaluation Form. The first meeting may be either in person or virtual and members will review, rank, and narrow down proposals to the top 2 or 3 for consideration as finalist. Staff will collect and file all completed Solicitation Evaluation Forms.
Using the Solicitation Evaluation Form, members will identify the most critical factors contributing to the value or success of the proposed solutions to the issues identified. Among the criteria used are the following:
1. Does the outline clearly state goals and major activities?
2. Is applicant qualified or experienced to complete the goals and activities?
3. Does the application satisfactorily describe the impact of activities of the project will have on people with developmental disabilities?
4. Is each required goal and outcome addressed? Are the goals and outcomes satisfactory?
5. Does the application adequately describe who will be responsible for each activity and a timeframe for completion?
6. Is the proposed budget consistent with the goals and activities identified in the project?
7. Does the budget justification for each item include how amounts were determined?
8. Does the evaluation plan satisfactorily describe both process and outcomes evaluation approaches?
The criteria are scored by each member of the selection team and a proposal is eligible to receive a maximum of 1000 points. Each criteria is rated either Exceptional (receives full points), Acceptable (receives half points), Not Acceptable (Receives no points). For example, if the criterion Organizational Ability has a maximum points value of 75. An Exceptional Rating gets 75 points, Acceptable gets 37.5 and Not Acceptable gets 0. If there is more than one proposal, only those that have a score of at least 700 (70% ) will have their applications forwarded to the Council’s Grants Selection Committee.
GCDD reserves the right to conduct site visits or to invite Applicants to present their proposals between December 6 – 31, 2021 at 2 Peachtree Street, 26th Floor, Suite 246, Atlanta GA 30303 or by video conference (Zoom) virtually during this time.
Financial (Cost) Proposal Evaluation
The Successful Applicant submit a proposed budget for this initiative. The Financial Proposal will provide a 25% match (in-kind or funds) to augment the federal grant. The 25% match may be in the form of matching dollars, and/or in-kind costs, on an annual basis. Match funds must be documented by submitting a Report of Certified or In-Kind costs at each reporting period. The match rate for poverty areas in 10%.
What kind of things can be considered in-kind match?
Your in-kind match may include expenses that are:
• allowable under federal guidelines and GCDD policies;
• necessary for your project;
• not paid by federal funds (ours or those of another agency); and
• not already being used as match for another federal grant.
Some examples include office space, utilities, volunteer time (including members of your Project Advisory Committee), printing costs, consultants (if not paid through the grant), or staff not paid for through the grant.
Applicant should provide a detailed annual plan explaining how it will generate the required match and how much, i.e., the percentage that will be provided. The plan must show in detail what will be done, how it will be done, and what specific commitment the Applicant is willing to make as a match.
Rejection of Proposals/Cancellation of NoFA
The State reserves the right to reject any or all proposals, to waive any irregularity or informality in a proposal, and to accept or reject any item or combination of items; when to do so would be to the advantage of the State. It is also within the right of the State to reject proposals that do not contain all the elements and information requested in this document. The State reserves the right to cancel this NoFA at any time. The State will not be liable for any cost/losses incurred by the Applicants throughout this process.
The State reserves the right to amend this NoFA prior to the proposal due date. All amendments and additional information will be posted to http://ddsuite.org Applicants are encouraged to check this website frequently.
A submitted proposal may be withdrawn prior to the due date by a written request to the Operations and Contracts Director. A request to withdraw a proposal must be signed by an authorized individual.
Cost for Preparing Proposals
The cost for developing the proposal is the sole responsibility of the Applicant. The State will not provide reimbursement for such costs.
Conflict of Interest
If an Applicant has any existing client relationship that involves the State of Georgia, the Applicant must disclose each relationship.
Reciprocal Preference Law OCGA 50-5-60(b)
For the purposes of evaluation only, Applicants resident in the State of Georgia will be granted the same preference over Applicants resident in another State in the same manner, on the same basis, and to the same extent that preference is granted in awarding bids for the same goods or services by such other State Applicants resident therein over Applicants resident in the State of Georgia. NOTE: For the purposes of this law, the definition of a resident Applicant is one who maintains a place of business with at least one employee inside the State of Georgia. A post office box address will not satisfy this requirement.
The State of Georgia adheres to the guidelines set forth in the Americans with Disabilities Act. Applicants should contact the Operations and Contracts Director at least 48 hours in advance if they require special arrangements when attending the Applicant's Conference. The Georgia Relay Center at 1-800-255-0056 (TDD Only) or 1-800-255-0135 (Voice) will relay messages, in strict confidence, for the speech and hearing impaired.